As technology evolves, so do website and user experience trends. In the coming years, we can expect a variety of upcoming trends and technologies emerge. These trends and technologies will change the way we interact with websites. Here are five trends we expect in 2023:

1. Voice User Interfaces (VUIs)

With the rise of smart speakers and voice assistants, it’s no surprise that voice user interfaces (VUIs) are becoming increasingly popular on websites. In 2023, we can expect more websites to incorporate VUIs to allow users to interact with their site hands-free. This will not only make the user experience more convenient, but also make websites more accessible for users with disabilities.

2. Augmented Reality (AR)

Augmented reality (AR) is already used in apps and games, but we can expect more websites to incorporate AR in 2023. This technology will enable users to interact with websites in a more immersive way, allowing them to see products or services in a real-world context.

3. Personalization

Personalization has been a trend for a while, but in 2023, websites will take it to the next level. Using machine learning and other technologies, websites will be able to personalize the user experience in real time, based on user behavior and preferences. This will create a more engaging and tailored experience for users.

4. Progressive Web Apps (PWAs)

Progressive web apps (PWAs) have been around for a while, but they are becoming more popular as mobile usage increases. In 2023, we can expect more websites to adopt PWAs, which will allow users to install websites as apps on their mobile devices. This will provide a more integrated experience for users, as well as faster load times and offline access.

5. Dark Mode

Dark mode has become a popular feature in recent years, and we can expect more websites to adopt this trend in 2023. This feature looks sleek and modern, but also reduces eye strain and conserves battery life on OLED devices.

What does this mean for small businesses?

Small businesses can benefit from these trends by being early adopters of some technologies. Creating a more seamless experience for mobile users is especially significant for small businesses that rely on mobile scheduling or e-commerce. Additionally, incorporating dark mode can improve the user experience for those who prefer a less bright screen. It can also create a modern and sleek look for a website.

In summary, these website and user experience trends offer small businesses the opportunity to stand out in a competitive market. By embracing these trends and incorporating them into their website design, small businesses can create a more engaging and tailored experience for their users.